The Istrian Peninsula has kept its natural beauty intact over the years. Passing down this beauty to the next generations has become an unspoken tradition. The sun-kissed hills with lush Mediterranean plants and the forests near the Adriatic Sea are carefully protected.

For centuries, Istria has been a cradle of agricultural excellence. The region's fertile soil and favorable climate have allowed for the cultivation of exceptional olive varieties, resulting in top-quality olive oil that is enjoyed both locally and globally. Istrian vineyards, renowned for producing high-quality wines, are a testament to the region's dedication to preserving the land's bounty.

With a mild Mediterranean climate, 2,387 hours of sunshine per year, and sea temperatures as warm as 25°C, Istria is a nature-friendly and healthy place for tourists.  Visitors can revel in the beauty of its unspoiled nature while indulging in healthy, locally-produced delicacies and wines, all within a serene Mediterranean setting. Istria truly offers a unique and fulfilling experience for those looking to connect with nature and enjoy a wholesome way of life.