The Istrian Peninsula has preserved its natural values in their original form.
In addition to passing on these natural treasures from generation to generation, preserving the unspoiled, sun-soaked hills with flourishing Mediterranean greenery and forests shading the Adriatic sea has become an unwritten rule for today’s upcoming generations as well.
Since ancient times, Istrians have benefited from and preserved Istria's rich natural wealth.
Through hard work and dedication, olive oil, grapes that produce top-notch wine, and health food grown on natural, unpolluted soil have become recognizable.
The mild Mediterranean climate, with 2,387 hours of sunshine per year, and sea temperatures reaching 25°C, are all reasons why Istria deserves its reputation as an ecologically friendly and healthy tourist destination.